Here are good examples of inspiring vision statements; after explaining about vision, and how important is and how we can state business vision, we need to show some example of good vision statements. Sean Peek (2002), Business News Daily Contributing Writer, writes reviews some memorable and distinct vision statements may be all the inspiration you need to write your own vision statement. Here are some of the best:
- Amazon: “To be Earth’s most customer-centric company where customers can find and discover anything they might want to buy online.”
- Caterpillar: “Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food and reliable power – are fulfilled in an environmentally sustainable way, and a company that improves the quality of the environment and the communities where we live and work.”
- Google: “To provide access to the world’s information in one click.”
- Hilton Hotels & Resorts: “To fill the earth with the light and warmth of hospitality.”
- IKEA: “To create a better everyday life for the many people.”
- Intel: “If it’s smart and connected, it’s best with Intel.”
- LinkedIn: “Create economic opportunity for every member of the global workforce.”
- Oxfam: “A world without poverty.”
- Prezi: “To reinvent how people share knowledge, tell stories, and inspire their audiences to act.”
- Samsung: “Inspire the world, create the future.”
- Southwest Airlines: “To become the world’s most loved, most flown and most profitable airline.”
- Sweetgreen: “To inspire healthier communities by connecting people to real food.”
- TED: “Spread ideas.”
- Walgreens: “To be America’s most loved pharmacy-led health, well-being and beauty company.”
Ted Jackson, Co-Founder & Alabama Native, mentioned that a well-written vision statement should describe a future state of what an organization wants to achieve over time. It should excite and motivate your employees about your organization and the progress to be made in the near future. It should not be confused with a mission statement—which describes what your company does and how you are different from other organizations in your competitive space. The mission is timeless, but the vision is time-bound and a bit more tangible.
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What to include in a vision statement
A vision statement should communicate your long-term business goals, and it should reflect your view of the world and your business’s place in it.
It should also answer the fundamental question, ‘Where are we going?’ The practical aspect of ‘How will we get there?’ is usually dealt with in a mission statement or a business plan.
Your vision statement might be inspired by certain aspects of your business, such as:
- finances (e.g. to sustain and support your family)
- reputation (e.g. among customers, staff, competitors)
- service quality standards (e.g. to make customers a priority)
- growth (e.g. you offer new products, innovate, get more customers, increase locations)
- passion (e.g. that you and your staff enjoy what you do)
- sustainability (e.g. that you are financially and environmentally sustainable).
If you’re a leader, your personal vision for what/who you’re leading must be articulated
Leaders must have vision. That really should not have to be stated, but sadly there are many leaders (including those that lead countries) who do not have a clear vision for what they claim to lead!
To lead, you have to go beyond having a vision to articulating it clearly to others. That articulation must inspire others to suspend disbelief and come along with you on the journey. In Steve Jobs’ world that was called a Reality Distortion Field. Without some degree of being able to make others suspend disbelief, you cannot ever be a great leader.
So if you’re a leader (or want to be one), then first have a vision. Second articulate it in ways that others want to jump on the bandwagon with you. Then work like hell to make that reality (medium.com).
Strategic management requires a well-thought-out vision and a clear mission for an organization. Subsequently, the mission needs to be translated into organizational objectives for facilitating its achievement. Vision and mission are important as they provide long-term direction to the organization. And, objectives – both long-range and short-range – provide targets for achievement.
When you achieve your vision, set a new one! The goal of a vision isn’t to set something so unattainable that you’ll never reach it. Once your vision has been met, it’s time to look into the future once more and decide where it is you hope to head—and work toward it (Ted Jackson).
Mentorship in business is a process of promoting your business capacity as well as developing your leadership and management competencies toward attaining your business vision. A mentor tries to help you to set a good vision and move forward in strategic direction toward your idea status. A mentor can make a real difference in your career, business or company as well as your daily life. You just need to accept importance of learning journey in business and try to choose a true mentor. Also you should review mentor roles and responsibilities and estimate your realistic needs and expectations about your business, company or your life. There are few institutes, academies or companies which are trying to provide mentorship services to you or appoint your specific mentor to you according to your request. World Business Institute at the United States (WBIUS) provides a strong platform for fulfilling your needs and expectations, academically and professionally. All you can do is just contact to the institute at www.wbius.com and get assistant from the institute. You can also get a mentor or coach from one of the best international institute at the United States.