Big Picture; why you should have a good vision for your business? Vision is an ideal situation of your business in the future. Otherwise, vision is the ability to close your eyes and imagine a future that not yet exist. It is the ability to see beyond the mess that may be in front of you, to abstract away from it, to clean it up and see a better future that does not yet exist ( Sanjiva Weerawarana, 2018). A vision gives project participants a reason for contributing. It clarifies the project’s purpose, eliminates confusion, unifies the team, and inspires them to do their best. It’s of the three main points of my book Learn to Launch (Robert B. Sowby). He also mentioned in an article that a vision and a vision statement are separate but related concepts. The vision is a grand, encompassing idea with emotional weight, while a vision statement is its linguistic representation; a concise declaration of the big picture, a sort of project scripture. It sets the direction and helps people see and understand. Your business vision is a big picture of your business, while your vision statement is manifestation and declaration of your future business.https://www.wbius.com/index.php/2021/01/05/new-year-2021-make-a-wish-select-a-dream-or-set-a-new-vision/
Characteristics of a good vision statement
- Brevity. A good vision statement is succinct, which makes it easy for managers and leaders to communicate and employees to remember. …
- Clarity. …
- Abstract and Challenging. …
- States the Organization’s Purpose. …
- Future Focused. …
- Sets a Desirable Goal. …
- Matches the Organization’s Success Measures.
World Business Institute at the United States (WBIUS) provides a strong platform for fulfilling your business needs and expectations, academically and professionally. All you can do is just contact to the institute at www.wbius.com and get assistant from the institute.
Vision Statement; 4 principles for declaration of your vision.
Regardless of which direction you go with your vision, there are five principles that each vision statement needs to have. All of these help focus your product vision, ensuring its clarity.
ACCORDING TO MONTY MITRA 2019 all business visions should:
- Be customer-focused: Your customers are the whole reason for your business. If you don’t reference them in your company vision, you need to revise it.
- Be achievable; Your vision needs to be attainable. If it’s too much of a stretch, you’ll have a hard time rallying your team around the vision. And don’t say “be the best.” That’s lame. Get to the root of what you mean when you say that you want to be “the best.”
- Show differentiation: focus in your advantages and try to make a difference. Something in your vision should explain why your product is different from your competitors.
- Look 5 years ahead not just one year: by five years, what do you want people to say about your product or services?
Your business vision doesn’t need to state each one of these parts explicitly, but it should imply them to some degree. As Sean Peek 2020 explained that a powerful vision statement stays with you, such as Disney’s “to make people happy” or Instagram’s “capture and share the world’s moments.” If you are intentional in your efforts and committed to doing the hard work, you can create a vision statement that encapsulates your organization’s core ideals and provides a roadmap to where it wants to go.
World Business Institute at the United States (WBIUS) provides a strong platform for fulfilling your business needs and expectations, academically and professionally. All you can do is just contact to the institute at www.wbius.com and get assistant from the institute.
How to use your vision statement
Sean Peek 2020 mentioned in Business News Daily that you should determine early on where your vision statement will appear and what role it will serve in your organization. This will make the process more than a mere intellectual exercise. It is pointless to hang a vision statement in the lobby or promote it on social media if it is never truly integrated into company culture.
“The vision business statement should be thought of as part of your strategic plan,” said Shockley. “It is an internal communications tool that helps align and inspire your team to reach the company’s goals”. As such, a vision statement should be viewed as a living document that will be revisited and revised. Most importantly, it must speak directly to your employees.
Robert B. Sowby said that as great as a vision statement is, it doesn’t substitute for a detailed project plan. Your vision statement can’t possibly include all the goals, expectations, criteria, descriptions, and definitions necessary for the project, and though it refers to a few, it doesn’t define them concretely. The vision statement is only useful when participants grasp the underlying details and the vision statement itself is just a reminder or manifest.
